The past 26 March the presentation of the international campaign of communication to promote the cork and its benefits took place in the headquarters of APCOR in Portugal.
The campaign has for goal, the promotion of the cap of cork, building materials and decoration, as well as those products that occupy 90% of the production of the cork.
In the case of the cap of cork the fixed goal is to achieve that the final consumer and distributors of wines identify the cork as a pseudonym of quality of wine.
In relation with the building materials and decoration, the campaign will go sent to different public, such like architects, engineers, decorators, among other. In both cases, the idea that the cork is a synonym of natural, modern and elegant product with only technical and sensory characteristics, tied to the comfort and the aesthetics, will be transmitted.
The Campaign will have international coverage, since it will be projected in France, Italy, United Kingdom, Germany, Russia, Bélgica, Holland, China and the United Arab Emirates. The project is called INTERCORK- INTERNATIONAL CAMPAIGN OF SURO, and will be carried out during the 2010 and 2011.
The presentation went in charge of António Rios de Amorim, President of APCOR; Rui Pedro Barreiro, Secretary of State of Environment; Nelson de Souza, Business Agent of COMPETE; and Fernando Medina, Secretary of Attached State of Industry and development.